Tuesday, August 10, 2004

TiVo Saves Bomb Suspect

This is quite funny. J 

Just as TiVo is launching a huge new marketing effort (and cutting their prices drastically) in something of a hail mary pass to gain new customers before the cable companies suck up the entire market themselves, here's an amusing story that TiVo might want to incorporate in their advertising. Found over at Dave Farber's Interesting People list is a story about a musician who had a home-made microphone is his luggage, which freaked out security, shutting down five gates last week at Dallas Fort Worth-International Airport. That part isn't all that interesting. What is interesting is how he proved his innocence. Arriving back at his home in Alabama (sans luggage, which he assumed was just lost) he was quickly surrounded by all sorts of law enforcement types. He explained what the microphone was, and noted that he had just used it on the Craig Kilborn Show -- which he still had on his TiVo. So, with law enforcement officials huddled around his TV, he replayed his appearance on the show, so they could see that the microphone was, in fact, a microphone and not a bomb. The advertising campaign writes itself... "How TiVo proves you're not a terrorist..."


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